Dr Mark “Kraz” Krasnow — Viticulture Consultant

How do we better understand our vineyard and allow every parcel to express its unique character?

Our vineyard management is guided by Dr Mark “Kraz” Krasnow, founder of Thoughtful Viticulture and one of New Zealand’s leading authorities on vine physiology and precision viticulture. With a PhD in Integrative Crop Plant Physiology from the University of California, Davis, Mark has spent more than two decades researching the science of grapevines and helping winegrowers around the world produce healthier vineyards and exceptional fruit. His philosophy is simple: every management decision should be intentional, supported by science and tailored to the unique characteristics of each vineyard rather than following a one-size-fits-all approach. (Thoughtful Vit Ltd.⁠)

Mark’s expertise extends far beyond vineyard consultancy. He has taught viticulture and wine science, led industry-funded research into irrigation, sustainability and vine physiology, and continues to work at the forefront of precision viticulture and regenerative farming practices. His passion for understanding how vines respond to their environment aligns perfectly with our commitment to expressing the unique character of our site.